Your brand is placed on the biggest screen in any city - in complete darkness, in total silence, with every seat filled and every phone face-down - delivering the most immersive brand experience in advertising.
Theatre advertising - also referred to as cinema advertising, multiplex advertising, or on-screen advertising - is a form of brand communication where advertisements are displayed on the cinema screen before and during the pre-show phase of a film screening, or placed as branded displays throughout the cinema's foyer, concession, and seating areas.
The cinema advertising environment is distinguished from all other media by three critical factors that together create an unparalleled brand communication context: a captive, full-house audience with no means of ad avoidance; a screen of extraordinary scale with professional-grade visual and audio delivery; and an audience in a state of leisure, social engagement, and heightened sensory receptiveness.
Cinema advertising in India reaches an audience of over 100 million monthly film-goers across 9,500+ cinema screens - including premium multiplexes in major cities and regional screens in Tier-2 and Tier-3 markets - making it one of the broadest-reach physical advertising environments available in the country.
Avg. Audience / Show
280+
captive viewers per screening
Every cinema advertising format - from the main screen to the foyer - is available as a standalone placement or as part of an integrated multiplex campaign designed to follow your audience from the car park to their seat.
Brand videos are screened on the cinema's main display screen immediately before the feature film begins - when every seat in the house is occupied, the lights have dimmed, all phones are face-down, ...
Static brand slides are displayed on the cinema screen during the pre-show scrolling phase - the 15–20 minutes before the first advertisement reel begins. Multiple slides are shown in a looping seque...
Brand displays, standees, digital screens, and wrapped concession counters are placed throughout the cinema foyer - reaching audiences during the 20–40 minutes they spend in the lobby before and afte...
Campaigns are distributed across the digital screen network of multiple cinema halls simultaneously - running across several screens within a multiplex or across multiple cinema properties in a city....
Campaigns are available across all major cinema chains and hundreds of regional properties - giving you access to India's complete multiplex and single-screen cinema inventory through a single media buy.
Cinema advertising is the only OOH format that allows demographic targeting by audience type through genre selection. Your campaign runs only against films whose audiences match your brand's target customer profile.
Action / Thriller
Males 18–35
Family / Animation
Families, 25–45
Romance / Drama
Couples, 20–35
Regional Language
Local audiences
Hollywood Blockbuster
Urban premium
Indie / Art House
Educated, 25–45
Cinema advertising consistently delivers the highest attention scores, the lowest skip rates, and the strongest brand recall of any advertising format - because the environment itself is designed to capture and hold human attention at its maximum.
A cinema advertisement is displayed on a screen that can be up to 80 feet wide with nothing competing for the audience's attention. No second screen, no notification, no scroll. The scale, darkness, and isolation of the cinema environment create a level of brand immersion that no other advertising format can replicate.
Your brand message is delivered through a professional Dolby Atmos or DTS sound system at the exact volume levels optimised for the cinema hall - creating an audio brand experience that is literally impossible to achieve in any home, office, or outdoor environment.
Cinema audiences are gathered with friends and family in a state of leisure and positive anticipation - a psychologically receptive state that is strongly associated with enhanced brand memory formation and positive brand association. Brands seen in cinema consistently generate higher favourability scores than brands seen in any other media context.
Cinema advertising can be targeted to specific film genres - action, family, romance, thriller, regional language - allowing your campaign to run only for audiences whose demographic profile matches your target customer. A youth brand runs against action films; a family brand runs against animated features; a luxury brand runs against premium international releases.
There is no skip button, no ad blocker, no mute option, and no channel-change possible in a cinema hall. Every seat in the audience is exposed to every second of your advertisement - making cinema the only advertising format in existence with a true 100% delivery guarantee for every impression paid for.
A five-step production and placement process ensures every cinema campaign goes live on time, fully certified, and with complete screen coverage across your chosen properties.
Your target audience, preferred film genres, cities, multiplexes, and campaign duration are confirmed. A cinema media plan is structured around your specific reach and frequency goals.
Your video advertisement or static slides are submitted in the required cinema projection formats. If production is needed, the in-house creative team produces cinema-optimised ad content.
Screens, halls, and time slots are booked across your chosen cinema network. Availability is confirmed and the campaign schedule is locked across all selected properties.
All cinema advertisement content is submitted for CBFC certification as required. The certification process is handled and tracked so the campaign goes live on schedule.
Campaigns go live as scheduled across all booked screens. Audience impression reports, screen coverage logs, and occupancy data are shared at the end of the campaign.
"Our pre-show campaign ran across PVR and INOX screens in six cities for three months. The brand perception lift among urban audiences in the 20–35 bracket was measurably higher than anything we had recorded from our digital campaigns that quarter. The cinema context made the creative land differently."
Madhuri Krishnan
Brand Head, Zara India
"We targeted action and thriller releases specifically and the brand association numbers we got back from our recall survey were exceptional. The fact that nobody can skip your ad in a cinema hall changes everything about how much value you get per impression compared to pre-roll digital."
Deepak Sharma
Marketing Director, Royal Stag
"The foyer branding and concession counter wrap at Lulu Mall multiplex during the festive season generated genuine walk-in enquiries to our nearby store. People were photographing the display and sharing it. It was one of the most shared offline activations we had run."
Ananya Pillai
CMO, Malabar Gold
Also explore - other brand media channels
Cinema screen slots in premium multiplexes are limited by show times and booking windows. Share your campaign brief and receive a media plan with screen availability and pricing within 48 hours.
