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Analytics & Reporting
GA4 · BigQuery · Looker Studio

Marketing Decisions Were Made From Data That Was Actually Correct.

Marketing Performance · Looker Studio
Auto-refreshed · 6 hours ago
Mar 1 – Mar 31, 2025vs. Feb 1 – Feb 28, 2025
+34%

48,240

Total Sessions

+62%

21,847

Organic Traffic

+48%

1,284

Conversions

+0.8pp

2.66%

Conv. Rate

+28%

3m 42s

Avg. Session

-12pp

38.4%

Bounce Rate

Sessions by Channel

Organic Search
45.3%
612
Paid Search
20%
348
Direct
15%
184
Social
12%
97
Email
6%
38
Referral
1.7%
5
Trusted Partners
Greenhood Kids School

Greenhood Kids School

Client

KKR Linens & Fabrics

KKR Linens & Fabrics

Client

ROBOT PK Innovation

ROBOT PK Innovation

Client

UpTrust Karur

UpTrust Karur

Client

Faaloon Coliving & Roomstays

Faaloon Coliving & Roomstays

Client

Tena Healthcare

Tena Healthcare

Client

JCOM (Jaycees Chamber of Commerce)

JCOM (Jaycees Chamber of Commerce)

Client

JCI Karur Diamond

JCI Karur Diamond

Client

PVA

PVA

Client

VK Pulmo Care

VK Pulmo Care

Client

Popular Gifts & Toys

Popular Gifts & Toys

Client

Caseyug Innovation

Caseyug Innovation

Client

AJ Kidz World

AJ Kidz World

Client

Arjuna World Records

Arjuna World Records

Client

Thadam 360

Thadam 360

Client

Witty Technologies

Witty Technologies

Client

Khadim

Khadim

Client

Slings Park

Slings Park

Client

The Salary Spot

The Salary Spot

Client

Crazy Weaves

Crazy Weaves

Client

PALANIMURUGAN TEXTILES

PALANIMURUGAN TEXTILES

Client

Karur Shawarma

Karur Shawarma

Client

Knot Coaching & Consulting

Knot Coaching & Consulting

Client

Cream n Flavours

Cream n Flavours

Client

Mini Bharat Courier & Logistics

Mini Bharat Courier & Logistics

Client

Ayurillam

Ayurillam

Client

Veandhan Builders

Veandhan Builders

Client

Greenhood Kids School

Greenhood Kids School

Client

KKR Linens & Fabrics

KKR Linens & Fabrics

Client

ROBOT PK Innovation

ROBOT PK Innovation

Client

UpTrust Karur

UpTrust Karur

Client

Faaloon Coliving & Roomstays

Faaloon Coliving & Roomstays

Client

Tena Healthcare

Tena Healthcare

Client

JCOM (Jaycees Chamber of Commerce)

JCOM (Jaycees Chamber of Commerce)

Client

JCI Karur Diamond

JCI Karur Diamond

Client

PVA

PVA

Client

VK Pulmo Care

VK Pulmo Care

Client

Popular Gifts & Toys

Popular Gifts & Toys

Client

Caseyug Innovation

Caseyug Innovation

Client

AJ Kidz World

AJ Kidz World

Client

Arjuna World Records

Arjuna World Records

Client

Thadam 360

Thadam 360

Client

Witty Technologies

Witty Technologies

Client

Khadim

Khadim

Client

Slings Park

Slings Park

Client

The Salary Spot

The Salary Spot

Client

Crazy Weaves

Crazy Weaves

Client

PALANIMURUGAN TEXTILES

PALANIMURUGAN TEXTILES

Client

Karur Shawarma

Karur Shawarma

Client

Knot Coaching & Consulting

Knot Coaching & Consulting

Client

Cream n Flavours

Cream n Flavours

Client

Mini Bharat Courier & Logistics

Mini Bharat Courier & Logistics

Client

Ayurillam

Ayurillam

Client

Veandhan Builders

Veandhan Builders

Client

BNI

BNI

Client

HAP Daily

HAP Daily

Client

Sri Ram Decors

Sri Ram Decors

Client

G Graphics Media

G Graphics Media

Client

NKV Trading Messenger

NKV Trading Messenger

Client

Triumph

Triumph

Client

STS Surface Finishing Solution

STS Surface Finishing Solution

Client

Supreme Security Solution

Supreme Security Solution

Client

Jamex Co. Ltd

Jamex Co. Ltd

Client

Supreme Security

Supreme Security

Client

Mercury Steel World LLP

Mercury Steel World LLP

Client

Cozo Holidays

Cozo Holidays

Client

JKS Ads & Promo

JKS Ads & Promo

Client

Airtel Fibre

Airtel Fibre

Client

Aakash Institute

Aakash Institute

Client

Hatsun

Hatsun

Client

Naturals

Naturals

Client

Nilco

Nilco

Client

Volga

Volga

Client

Joy Tours and Travels

Joy Tours and Travels

Client

Jega Mattress World

Jega Mattress World

Client

Fix 2 Fit

Fix 2 Fit

Client

Pramo Careers

Pramo Careers

Client

Zeen’s Makeup

Zeen’s Makeup

Client

edio.in

edio.in

Client

Ile Televisions

Ile Televisions

Client

BNI

BNI

Client

HAP Daily

HAP Daily

Client

Sri Ram Decors

Sri Ram Decors

Client

G Graphics Media

G Graphics Media

Client

NKV Trading Messenger

NKV Trading Messenger

Client

Triumph

Triumph

Client

STS Surface Finishing Solution

STS Surface Finishing Solution

Client

Supreme Security Solution

Supreme Security Solution

Client

Jamex Co. Ltd

Jamex Co. Ltd

Client

Supreme Security

Supreme Security

Client

Mercury Steel World LLP

Mercury Steel World LLP

Client

Cozo Holidays

Cozo Holidays

Client

JKS Ads & Promo

JKS Ads & Promo

Client

Airtel Fibre

Airtel Fibre

Client

Aakash Institute

Aakash Institute

Client

Hatsun

Hatsun

Client

Naturals

Naturals

Client

Nilco

Nilco

Client

Volga

Volga

Client

Joy Tours and Travels

Joy Tours and Travels

Client

Jega Mattress World

Jega Mattress World

Client

Fix 2 Fit

Fix 2 Fit

Client

Pramo Careers

Pramo Careers

Client

Zeen’s Makeup

Zeen’s Makeup

Client

edio.in

edio.in

Client

Ile Televisions

Ile Televisions

Client

480+Analytics Setups Configured
94%Avg. Conversion Tracking Accuracy
3.2×Avg. Decision Speed Improvement
₹0Wasted Ad Spend Found Per Audit
Why Accurate Analytics

Wrong Data Leads Wrong Decisions

In most analytics accounts we check, tracking is either missing or set up wrong. But teams still use that data to make budget decisions. A common issue is last-click attribution giving full credit to paid ads, even when organic, email, or direct actually started the conversion.

Analytics is not just for reporting. It decides where your money goes. If you think you are getting 6× ROAS but real number is 2×, you are making decisions based on wrong data and increasing spend in the wrong place.

That’s why we start with a data audit first. We check everything with real data from Shopify, CRM, or booking system before building any dashboard. Dashboard is just output - real work is fixing the data.

94% conversion tracking accuracy
Multi-touch attribution modelling
Server-side tagging capability
Daily automated dashboards

Analytics Data Stack - How Data Flows From Collection to Decision

Layer 1Data Collection
GA4GTMMeta PixelGoogle Ads TagLinkedIn InsightCallRail
Layer 2Data Storage
GA4 Data StreamBigQueryGoogle Cloud StorageCRM Export
Layer 3Data Processing
BigQuery SQLGA4 ExplorationsCalculated MetricsSegments & Audiences
Layer 4Data Visualisation
Looker StudioGA4 ReportsGoogle Ads ReportsExecutive Scorecards

↑ Click any layer to see the tools and purpose at that stage of the data stack

Analytics & Reporting Services Delivered Across Every Platform and Business Type

GA4 Setup & Configuration

GA4 is set up properly from start or migrated cleanly. Events, custom tracking, and settings are configured correctly before collecting any data.

Google Tag Manager Setup

GTM is used to manage all tracking in one place. GA4, Ads, Meta Pixel and others are handled properly with testing before going live.

Conversion Tracking Setup

All important actions like forms, calls, bookings and sales are tracked properly so you know what is actually working.

Dashboard Setup

Simple dashboards are built to show real performance from all channels in one place so you can understand data easily.

BigQuery & Data Storage

Data is stored safely for long term and deeper analysis. This helps in getting accurate reports without sampling issues.

Analytics Audit & Fix

We check your current setup and fix issues like missing tracking, wrong data, and duplicates before you make decisions.

Tracking Gaps Audit

Six Common Analytics Problems and Cost

These are the most common issues we see in analytics setups, and most businesses already have them without knowing. Each one leads to wrong data, wrong decisions, and wasted budget, so we clearly show what the problem is, what it is costing, and how it can be fixed.

Analytics Tracking Gap Report

Composite findings · 480+ analytics audits · GA4 implementations

6 critical data gaps found

Conversions not tracked

CriticalSeen in 74% of accounts

You don’t know what is working. Budget is spent without knowing results.

Setup proper tracking for forms, calls, purchases and assign values.

Data sampling issue

Critical61% of high traffic accounts

Reports are not accurate and decisions become wrong.

Use BigQuery to get full data without sampling.

Wrong attribution model

High89% of accounts

Paid looks better than it actually is. Other channels get ignored.

Enable proper attribution and track full customer journey.

Bot and internal traffic included

High58% of accounts

Fake traffic reduces real performance accuracy.

Block internal IP and filter bot traffic.

No engagement tracking

Medium82% of accounts

You don’t know which pages users like or leave quickly.

Add scroll tracking and engagement events.

Offline conversions missing

High67% of service businesses

Important leads like calls are not counted, so data looks incomplete.

Connect call tracking and CRM data to analytics.

Every gap above has been identified and fixed in client accounts. A free analytics audit will identify which of these are present in your current setup.

Audit My Analytics
Analytics Case Studies

Data Fixed Decisions Improved Results

Below are three analytics cases where we found tracking issues, fixed them, and showed the real impact. You will see what was wrong, what we changed, and how the results improved after the data became correct.

GA4 Setup + Attribution Fix

GrowthOps - Fixed Data Showed Real Revenue

GrowthOps B2B SaaS · B2B SaaS & Lead Generation · 6 weeks · 2025

₹18L

Revenue wrongly shown from paid

2.1×

Actual paid ROAS

74%

Conversions started by organic/email

6 wks

Full setup completed

The Data Problem

They were increasing Google Ads budget thinking ROAS was 6×. But actually paid was just getting credit for conversions started by organic, email, and social. Real ROAS was much lower.

The Technical Solution

We rebuilt GA4 properly with clear events for funnel stages. Enabled correct attribution and connected BigQuery for better analysis. Built a dashboard to show how each channel really helps in conversions.

What Was Implemented

  • Clean GA4 setup with proper events
  • Removed messy undefined tracking
  • Correct attribution model enabled
  • BigQuery connected for deep analysis
  • Dashboard showing full funnel data
  • Custom tracking for user type
  • Better funnel insights
  • Monthly data checks added

Tools & Technologies Used

GA4Google Tag ManagerBigQueryLooker StudioGoogle Ads APISegmentHubSpot CRMSQL
VP

"We thought paid ads were doing everything. After fixing analytics, we saw organic and email were driving most conversions. We moved budget and still got same revenue. Data was always wrong before."

Vikram Patel

CMO, GrowthOps SaaS

SEO Portfolio

Portfolio Highlights for SEO Services

Examples of technical, content, and authority work that moved rankings and translated organic visibility into real business growth.

View Full Portfolio
Technical SEO Recovery
+212% organic sessions

Technical SEO Recovery

Resolved crawl, indexing, and site-architecture issues that were suppressing discoverability across key commercial pages.

Technical SEOCrawlIndexing
Local Search Domination
Top 3 for 40+ local keywords

Local Search Domination

Improved local intent visibility through GBP optimisation, landing pages, structured citations, and on-page refinement.

Local SEOGBPLanding Pages
Content Authority Program
+168% non-brand traffic

Content Authority Program

Built a topic cluster strategy that expanded category ownership and increased higher-intent organic discovery.

Content StrategyTopical AuthorityGrowth
How Analytics Is Implemented

Data Quality Is Validated First. Then the Dashboard Is Built.

We follow a 5-step process that starts with checking data quality and ends with monthly monitoring. We don’t build any dashboard until the data is fully verified with real sources like CRM, Shopify, or backend systems.

1

01

Audit

Check current setup and find data problems.

2

02

Plan

Design tracking structure and setup clearly.

3

03

Setup

Implement tracking using GTM and GA4.

4

04

Dashboard

Build simple dashboards for easy use.

5

05

Monitor

Check data regularly and fix issues.

Why Caseyug Analytics

What Makes This Different From a Dashboard That Looks Good but Lies

Clean Data First

We fix and check data before building any report. Bad data = bad decisions.

Server-Side Tracking

We use server-side tracking when needed to avoid data loss from ad blockers.

Simple Dashboards

Different views for different people - simple and clear for each role.

Auto Daily Updates

Dashboards update daily. No manual work needed.

Better Attribution

We show full journey - not just last click.

Monthly Report Anatomy

What Monthly Reports Should Include

A monthly report is not just data. Each section has a purpose and helps in making a decision. Below are the main sections we include, what they contain, and why they matter.

Analytics & Reporting · Data-First

GA4 · BigQuery · GTM · Looker Studio

Get a Free Analytics Audit

Your Marketing Decisions Need Accurate Data

Right now, your decisions may be based on data that isn’t fully correct. Start with a free SEO audit where we show your real position, what’s holding you back, and how you can grow - no fluff, just clear data.

480+ Analytics Audits
94% Tracking Accuracy
31% Missing Conversions Recovered
No Lock-In Contracts

Free · No obligation · Audit in 5 business days · NDA available · No lock-in contracts