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Landing Page Development

Landing Pages That Were Designed to Convert, Not Just to Look Good

Average Results Observed Across Landing Page Projects

Conversion Rate Lift

1.9%7.8%

Cost Per Lead Reduction

₹2,800₹680

Bounce Rate Reduction

74%36%

Page Load Time

4.8s1.4s
A/B Testing Included
Sub-1.5s Load Time
Full Tracking Setup
Trusted Partners
Greenhood Kids School

Greenhood Kids School

Client

KKR Linens & Fabrics

KKR Linens & Fabrics

Client

ROBOT PK Innovation

ROBOT PK Innovation

Client

UpTrust Karur

UpTrust Karur

Client

Faaloon Coliving & Roomstays

Faaloon Coliving & Roomstays

Client

Tena Healthcare

Tena Healthcare

Client

JCOM (Jaycees Chamber of Commerce)

JCOM (Jaycees Chamber of Commerce)

Client

JCI Karur Diamond

JCI Karur Diamond

Client

PVA

PVA

Client

VK Pulmo Care

VK Pulmo Care

Client

Popular Gifts & Toys

Popular Gifts & Toys

Client

Caseyug Innovation

Caseyug Innovation

Client

AJ Kidz World

AJ Kidz World

Client

Arjuna World Records

Arjuna World Records

Client

Thadam 360

Thadam 360

Client

Witty Technologies

Witty Technologies

Client

Khadim

Khadim

Client

Slings Park

Slings Park

Client

The Salary Spot

The Salary Spot

Client

Crazy Weaves

Crazy Weaves

Client

PALANIMURUGAN TEXTILES

PALANIMURUGAN TEXTILES

Client

Karur Shawarma

Karur Shawarma

Client

Knot Coaching & Consulting

Knot Coaching & Consulting

Client

Cream n Flavours

Cream n Flavours

Client

Mini Bharat Courier & Logistics

Mini Bharat Courier & Logistics

Client

Ayurillam

Ayurillam

Client

Veandhan Builders

Veandhan Builders

Client

Greenhood Kids School

Greenhood Kids School

Client

KKR Linens & Fabrics

KKR Linens & Fabrics

Client

ROBOT PK Innovation

ROBOT PK Innovation

Client

UpTrust Karur

UpTrust Karur

Client

Faaloon Coliving & Roomstays

Faaloon Coliving & Roomstays

Client

Tena Healthcare

Tena Healthcare

Client

JCOM (Jaycees Chamber of Commerce)

JCOM (Jaycees Chamber of Commerce)

Client

JCI Karur Diamond

JCI Karur Diamond

Client

PVA

PVA

Client

VK Pulmo Care

VK Pulmo Care

Client

Popular Gifts & Toys

Popular Gifts & Toys

Client

Caseyug Innovation

Caseyug Innovation

Client

AJ Kidz World

AJ Kidz World

Client

Arjuna World Records

Arjuna World Records

Client

Thadam 360

Thadam 360

Client

Witty Technologies

Witty Technologies

Client

Khadim

Khadim

Client

Slings Park

Slings Park

Client

The Salary Spot

The Salary Spot

Client

Crazy Weaves

Crazy Weaves

Client

PALANIMURUGAN TEXTILES

PALANIMURUGAN TEXTILES

Client

Karur Shawarma

Karur Shawarma

Client

Knot Coaching & Consulting

Knot Coaching & Consulting

Client

Cream n Flavours

Cream n Flavours

Client

Mini Bharat Courier & Logistics

Mini Bharat Courier & Logistics

Client

Ayurillam

Ayurillam

Client

Veandhan Builders

Veandhan Builders

Client

BNI

BNI

Client

HAP Daily

HAP Daily

Client

Sri Ram Decors

Sri Ram Decors

Client

G Graphics Media

G Graphics Media

Client

NKV Trading Messenger

NKV Trading Messenger

Client

Triumph

Triumph

Client

STS Surface Finishing Solution

STS Surface Finishing Solution

Client

Supreme Security Solution

Supreme Security Solution

Client

Jamex Co. Ltd

Jamex Co. Ltd

Client

Supreme Security

Supreme Security

Client

Mercury Steel World LLP

Mercury Steel World LLP

Client

Cozo Holidays

Cozo Holidays

Client

JKS Ads & Promo

JKS Ads & Promo

Client

Airtel Fibre

Airtel Fibre

Client

Aakash Institute

Aakash Institute

Client

Hatsun

Hatsun

Client

Naturals

Naturals

Client

Nilco

Nilco

Client

Volga

Volga

Client

Joy Tours and Travels

Joy Tours and Travels

Client

Jega Mattress World

Jega Mattress World

Client

Fix 2 Fit

Fix 2 Fit

Client

Pramo Careers

Pramo Careers

Client

Zeen’s Makeup

Zeen’s Makeup

Client

edio.in

edio.in

Client

Ile Televisions

Ile Televisions

Client

BNI

BNI

Client

HAP Daily

HAP Daily

Client

Sri Ram Decors

Sri Ram Decors

Client

G Graphics Media

G Graphics Media

Client

NKV Trading Messenger

NKV Trading Messenger

Client

Triumph

Triumph

Client

STS Surface Finishing Solution

STS Surface Finishing Solution

Client

Supreme Security Solution

Supreme Security Solution

Client

Jamex Co. Ltd

Jamex Co. Ltd

Client

Supreme Security

Supreme Security

Client

Mercury Steel World LLP

Mercury Steel World LLP

Client

Cozo Holidays

Cozo Holidays

Client

JKS Ads & Promo

JKS Ads & Promo

Client

Airtel Fibre

Airtel Fibre

Client

Aakash Institute

Aakash Institute

Client

Hatsun

Hatsun

Client

Naturals

Naturals

Client

Nilco

Nilco

Client

Volga

Volga

Client

Joy Tours and Travels

Joy Tours and Travels

Client

Jega Mattress World

Jega Mattress World

Client

Fix 2 Fit

Fix 2 Fit

Client

Pramo Careers

Pramo Careers

Client

Zeen’s Makeup

Zeen’s Makeup

Client

edio.in

edio.in

Client

Ile Televisions

Ile Televisions

Client

300+Landing Pages Built
4.8★Average Client Rating
52%Avg. Conversion Lift
1.4sAvg. Page Load Time
Selected Web Projects

Portfolio Highlights for Website Development

A few representative website builds focused on performance, conversion, and long-term scalability across different business models.

View Full Portfolio
Corporate Platform Refresh
+220% enquiry growth

Corporate Platform Refresh

Rebuilt a dated corporate website into a faster, clearer lead-generation platform with stronger trust signals and better navigation.

CorporateNext.jsLead Gen
E-commerce Conversion Redesign
+38% checkout completion

E-commerce Conversion Redesign

Optimized product discovery, mobile UX, and checkout flow for an online store serving high-intent traffic.

E-commerceMobile UXCRO
Education Portal Launch
4.6x more demo requests

Education Portal Launch

Created a structured education platform with clear program journeys, enquiry capture, and admin-friendly content flow.

EducationCMSResponsive
Why It Matters

Your Ad Budget Is Being Wasted on the Wrong Page

When paid traffic is sent to a homepage or generic page, most clicks are wasted. Visitors arrive with a specific intent - but land on a page full of distractions, mixed messages, and no clear next step.

A dedicated landing page removes that friction. Built for one audience, one ad, and one goal - it continues the conversation started in the ad and drives users toward a single, clear action.

The result: more conversions from the same ad spend. Businesses using dedicated landing pages generate up to 55% more leads compared to sending traffic to generic pages - a pattern consistently seen across projects delivered at Caseyug Groups.

Single conversion goal
A/B tested always
Sub-1.5s load time
Full tracking included

PPC & Paid Ad Pages

Built to convert Google and Meta ad traffic into leads or sales at the lowest possible cost per acquisition.

Product Launch Pages

Designed to build anticipation, capture early sign-ups, and convert demand into purchases on launch day.

Lead Generation Pages

Single-goal pages engineered to capture qualified leads through forms, calls, or WhatsApp actions.

Webinar & Event Pages

High-converting registration pages with countdowns, speaker credibility, and structured agendas.

Free Trial & Demo Pages

SaaS-focused pages built to turn visitors into trial users or booked demos with minimal friction.

Course & EdTech Pages

Enrolment-driven pages for courses and coaching programmes designed to maximise sign-ups.

Featured Projects

Landing Pages Built for Conversions, Not Compliments

Every project below was built around a clearly defined conversion goal and a specific traffic source. Each page was designed to match user intent, remove friction, and drive a single action.

Zestora Foods  - Google Ads Landing Page
PPC Landing PageFMCG & Food

Goal: Reduce cost per lead from Google Ads

Zestora Foods - Google Ads Landing Page

Zestora Foods · 2 weeks · 2025

Zestora Foods - Google Ads Landing Page

A focused landing page replaced a generic homepage that was underperforming with paid traffic. The new page removed distractions, aligned messaging with ad intent, and converted clicks into enquiries at a significantly lower cost.

4.1x

Higher conversion rate

₹680

Cost per lead

1.2s

Page load time

38%

Lower bounce rate

Technologies Used

Next.jsTailwind CSSGoogle Tag ManagerWhatsApp APIVercel

The Challenge

₹4L/month ad spend was generating leads at ₹2,800 each. The issue was not ads - it was a mismatched, cluttered homepage failing to convert high-intent traffic.

The Approach

A message-matched landing page was built with a single CTA, reduced form fields, strong trust signals, and mobile-first UX. A/B testing was implemented from launch.

What Was Built

  • Message-matched headline
  • Single CTA structure
  • Sticky mobile CTA
  • 3-field form optimisation
  • Trust signal placement
  • A/B testing setup
  • WhatsApp integration
  • Fast load performance
Page Screens

Inside the Zestora Foods Landing Page

Hero section
Hero section1 / 4
How Conversions Are Won

The Principles Applied to Every Page Built Here

Conversion rate optimisation isn’t about tricks - it’s a structured discipline based on proven principles. Every landing page is built using these fundamentals to maximise conversions and ensure consistent performance.

One Page. One Goal.

Every landing page is built around a single conversion objective. Navigation, footer links, and distractions are removed - because anything not driving action reduces conversion.

A/B Testing by Default

Every page is launched with two variants - typically testing headlines, CTAs, or form length. Decisions are driven by performance data, not assumptions.

Message Match Enforced

Headlines mirror the ad copy that brought the visitor. When expectations are met instantly, bounce rates drop and conversions increase consistently.

Speed Drives Revenue

Even a one-second delay impacts conversions. Every page is optimised to load in under 1.5 seconds on mobile - because speed directly affects revenue.

Strategic Trust Placement

Logos, reviews, and testimonials are placed exactly where hesitation occurs - reinforcing credibility at the moment it matters most.

Mobile-First Execution

Most paid traffic is mobile. Pages are designed for thumb interaction, short attention spans, and fast decision-making - not desktop assumptions.

How It's Built

A Process That Was Engineered Around Conversion

Every landing page follows a structured five-phase process - from initial brief to live campaign. Copy is written first, ensuring the message is clear, persuasive, and aligned with user intent before any design work begins.

1

01

Brief & Goal Definition

The conversion goal, audience, traffic source, and baseline metrics are clearly defined before any work begins.

2

02

Copy & Structure First

Messaging and page structure are planned before design - because performance is driven by what is said, not just how it looks.

3

03

Design & UX Hierarchy

High-fidelity layouts are created with a clear visual hierarchy, ensuring the CTA remains the dominant focus at every stage.

4

04

Development & Tracking

The page is built and fully instrumented - including analytics, event tracking, UTM capture, and conversion monitoring.

5

05

Testing & Optimisation

Variants are launched and measured against real traffic. The highest-performing version is refined continuously.

Client Voices

Results Reported by the Clients Themselves

PPC Landing Page

"Our cost per lead dropped from ₹2,800 to ₹680 within a month - without changing ad spend. The difference was entirely the landing page."

KS

Kavitha Subramaniam

CMO, Zestora Foods

Lead Generation Page

"Our cost per sign-up dropped below ₹200 within the first campaign. The landing page changed everything."

VA

Vikram Anand

Founder, PeakPrep Coaching

Real Estate Landing Page

"Show-up rates doubled. That alone made the project worth it."

RI

Ramesh Iyer

Sales Director, NovaBuild Properties

Questions & Answers

Questions That Are Commonly Asked Before a Landing Page Is Built

Stop Wasting Your Ad Budget

A Landing Page That Was Built to Make Every Click Count

Every rupee spent on ads should convert. A free consultation is available - your landing page will be reviewed, gaps identified, and a clear recommendation shared.

300+ Landing Pages Built
4.8★ Average Rating
52% Avg Conversion Lift
No Lock-In Contracts

Free · No obligation · Response within 2 business hours · NDA available · No lock-in contracts