Monthly Revenue
₹63L → ₹2.4Cr
3.8× growth in 6 months
9→3
Checkout Steps
Revenue Growth
Cart Abandonment Reduced
Organic Traffic
Mobile Conversion Lift
BloomStyle - a D2C fashion brand selling ethnic wear and fusion clothing across India - had built a meaningful organic social presence and was generating 12,400 monthly website sessions from a combination of paid and organic traffic. The problem was that only 0.7% of those sessions were converting into purchases.
The product was genuinely good. The photography was professional. The pricing was competitive. The bottleneck was entirely in the commerce experience - a checkout that asked too much, a mobile experience that was too slow, and a search visibility that was leaving high-intent buyers in a competitor's store.
A 10-week programme was designed to address all three simultaneously - a headless Shopify rebuild, a checkout redesign, a mobile-first product page architecture, and a technical SEO programme that deployed product schema across the entire catalogue.
Before vs After - Key Metrics
Checkout Steps
Before
9 steps · 68% abandonment at step 4
After
3 steps · 24% overall abandonment
Mobile Conversion
Before
0.4% CVR · 74% mobile bounce
After
2.8% CVR · 94% lift on mobile
Page Load Speed
Before
LCP 4.2s · Core Web Vitals score: 34
After
LCP 1.3s · Core Web Vitals score: 91
Organic Traffic
Before
12,400 sessions/month · Page 4–8
After
50,800 sessions/month · 38 Page 1 keywords
Four specific, diagnosable problems were identified in the first two weeks of the audit - each costing the brand a measurable proportion of its potential revenue.
The checkout flow required 9 separate steps - account creation, address, shipping, payment, confirmation, and three upsell screens - before an order was placed. 68% of shoppers were leaving at step 4.
74% of traffic was on mobile devices. The site had been designed for desktop and compressed to mobile. Tap targets were too small, images were not optimised, and the product gallery required pinch-to-zoom.
Product pages had auto-generated title tags, no meta descriptions, no structured data, and duplicate content across colour variants. The store was ranking on page 4–8 for every primary product keyword.
The product page had no reviews, no shipping estimates, no returns policy, and no secure payment badges. High-intent shoppers were arriving and leaving because no signal confirmed the purchase was safe.
A four-phase 10-week programme was executed - audit first, design second, build third, and growth infrastructure fourth. Nothing was built until the audit confirmed what was worth building.
Checkout Rebuilt
Week 5–7
SEO Deployed
Week 8–10
Revenue 3.8×
Month 6
CVR Lift
+94% Mobile
Every page, every funnel, and every drop-off point was audited. Cart abandonment was traced to a 9-step checkout. Mobile bounce rate of 74% was identified as the primary revenue leak.
A new product page architecture was designed - trust signals above the fold, a single-step add-to-cart interaction, and a visual hierarchy that guided the eye from product image to buy button in under 3 seconds.
The store was migrated to a headless Shopify architecture. The 9-step checkout was collapsed to 3 steps. One-tap payment options - UPI, Razorpay, and Google Pay - were integrated at the first visible screen.
Product schema, collection schema, and breadcrumb markup were deployed. Core Web Vitals moved from a failing 34 to a passing 91. GA4 e-commerce tracking was rebuilt from scratch - revenue attribution by source, campaign, and product.
Six metrics were tracked from day one of the engagement. Every number below was verified from BloomStyle's GA4 account and Shopify analytics dashboard.
₹2.4Cr
Monthly revenue - from ₹63L baseline
Revenue 3.8× baseline within 6 months of relaunch
68%
Cart abandonment reduced
From 74% abandonment to 24% - 9 steps collapsed to 3
4.1×
Organic traffic in 5 months
12,400 → 50,800 monthly organic sessions
91
Core Web Vitals score - from 34
LCP 4.2s → 1.3s · CLS 0.31 → 0.02 · INP improved
94%
Mobile conversion rate lift
Mobile CVR: 0.4% → 2.8% - biggest single gain
₹840
Avg. order value increase
AOV from ₹580 to ₹840 - cross-sell and bundle redesign
Technology Stack Used
"We were spending ₹4 lakhs a month on ads and converting less than 1% of the traffic it was bringing in. Caseyug fixed the checkout and the mobile experience in seven weeks. Our revenue went from ₹63 lakhs to ₹2.4 crores a month without increasing the ad budget. The checkout was the product. We just hadn't seen it that way."
Divya Krishnamurthy
Founder & Head of Digital, BloomStyle
Your Store, Ready for Revenue
A free e-commerce audit is available. The checkout flow, mobile experience, Core Web Vitals, and product SEO will all be reviewed - and a prioritised fix list will be delivered within 5 business days.
