Complete Solution12 Months₹1.2Cr → ₹2.5Cr

How a Business Was
Doubled in Revenue
Through Full Digital Integration

Website

Next.js 14 · 94 Web Vitals · 1.2s LCP

Mobile App

React Native · iOS & Android · Push Notif.

Organic SEO

52 Page 1 Keywords · 340% traffic

Paid Marketing

4.8× ROAS · Full Attribution Rebuild

Revenue Growth

2×

in 12 months

Paid ROAS

4.8×

from 1.4× baseline

2×

Revenue Doubled

₹1.2Cr → ₹2.5Cr monthly

Months End-to-End

Design · Dev · Marketing

Verticals Integrated

Web · App · SEO · Ads

340%

Organic Traffic Growth

From 9K to 39K sessions/mo

The Overview

Five Agencies Were Managing One Brand.
None of Them Were Talking to Each Other.

Veritas Advisory - a financial and business consulting firm based in Pune - had built a genuine reputation over 11 years through referrals and word-of-mouth. Their digital presence had never kept pace.

The website was generating 9,100 sessions per month but converting fewer than 0.6% of them. The Meta and Google Ads accounts were spending ₹6 lakhs monthly with a blended ROAS of 1.4× - barely breaking even on ad spend alone.

What made the situation fixable was that the problem was structural, not fundamental. The product was excellent, the pricing was fair, and the brand had genuine credibility. The digital systems around it had simply never been built to perform.

A 12-month integrated programme was commissioned to rebuild every channel from the ground up - simultaneously and coherently - rather than fixing one thing at a time and hoping the others would catch up.

CASEYUG

Website

Next.js 14 · 94 Web Vitals · 1.2s LCP

Mobile App

React Native · iOS & Android · Push Notif.

Organic SEO

52 Page 1 Keywords · 340% traffic

Paid Marketing

4.8× ROAS · Full Attribution Rebuild

What Was Holding Revenue Back

Four Structural Problems Were Identified
in the First Two Weeks of Audit

Digital Presence Was Fragmented Across Five Vendors

The website was managed by one agency, ads by another, social by a freelancer, and app maintenance by an offshore vendor. No unified strategy was being followed - each channel was working in isolation, often contradicting the others in messaging and targeting.

A Dated Website Was Failing Both Brand and Conversion

The website had not been redesigned since 2019. It was built on a templated WordPress theme, scored a 31 on Core Web Vitals, and had a bounce rate of 78%. The mobile experience required horizontal scrolling on mid-range Android devices.

No Mobile App Was Available for a Mobile-First Customer Base

Over 81% of enquiries were arriving from mobile devices, yet no dedicated app existed. The customer journey - from enquiry to purchase to post-sale support - was being completed entirely on a desktop-optimised site squeezed onto a phone screen.

Marketing Spend Was High With No Attributable ROI

₹6 lakhs per month was being spent across Meta and Google without a single conversion tracking pixel correctly installed. Attribution was being measured by last-click only, and remarketing audiences had not been built from any first-party data.

Execution Timeline

What Was Built, Month by Month - and Why in That Order

Foundation

Discovery, Audit & Architecture

A full-stack digital audit was completed across website, app infrastructure, SEO, paid media, and brand identity.

Customer journey mapping was conducted with 24 real customers across desktop and mobile touchpoints.

A unified 12-month digital transformation roadmap was designed and presented for stakeholder sign-off.

Phase 1 of 5

Full Results Breakdown

Every Number That Was Moved - Verified from Analytics

All six metrics below were extracted from Veritas Advisory's GA4 dashboard, Google Search Console, and Shopify analytics. No estimates were included - every number was verified before being published.

Technology Stack

Next.js 14React NativeTailwind CSSSanity CMSVercel EdgeGA4 + GTMMeta Ads APIGoogle AdsRazorpayFirebaseSchema.orgAhrefs

2×

Revenue Growth

₹1.2Cr to ₹2.5Cr monthly - achieved in month 11

Core Web Vitals Score

From a failing 31 - LCP improved from 5.1s to 1.2s

4.8×

Paid Media ROAS

From 1.4× - same ₹6L/month spend, 4.8× more return

340%

Organic Traffic Lift

9,100 → 39,400 sessions per month in 7 months

4,200

App Installs in 45 Days

3.4× higher enquiry rate vs mobile web

Page 1 Keywords

From 3 Page 1 rankings to 52 within 7 months

"We had spent three years building a business with a strong reputation and a terrible digital presence. Caseyug didn't just fix the website - they rebuilt everything simultaneously. Our revenue was doubled, our ad spend ROAS went from 1.4 to 4.8, and our app now generates more enquiries than our entire website did before. The integration was the thing that made the difference. Everything working together."

Arjun Mehta

Managing Director, Veritas Advisory · Pune

Your Business, Integrated

A Free Digital Audit Is Available.
All Four Channels Reviewed in 5 Business Days.

The website, mobile presence, organic search visibility, and paid media attribution will all be reviewed together - because that's how they work, or fail to work, in the real world.

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App Readiness

SEO Health Check

ROAS Analysis

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